Johan Johansson, PDFTron Systems’ New Director of Digital Marketing

Published on December 14th, 2017  //  News + Resources

Home / News + Resources / Johan Johansson, PDFTron Systems’ New Director of Digital Marketing

VANCOUVER, BC  —  The Magna team is extremely pleased to congratulate Johan Johansson on his appointment as the Director of Digital Marketing for PDFTron Systems, a leading provider of high-performance document processing and conversion frameworks and components.

Johan Johannsson has over 20 years of digital marketing experience. Throughout his career he has launched, optimized, managed, and marketed hundreds of websites, including CRMs and B2B SaaS products with thousands of global users. He is motivated by the opportunity to achieve great things in life, and has demonstrated his intense drive by founding and growing one of BC’s largest digital agencies, Pixelmade Interactive, later acquired by Pro.Net. Johan holds certifications in Project Management (PMP), Pragmatic Marketing Certified – Level 3, Certified Scrum Master, and a Google Analytics Individual Qualification.

Johan is experienced in all areas of marketing planning, from market research to strategic planning, through to re-branding, positioning, and messaging frameworks. In his past life, he has generated millions in incremental revenue within the first 12 months through a series of targeted conversion rate optimization, A/B testing and SEO initiatives. He is capable of analyzing an enormous data-set for qualitative insights into how prospects move through the funnel, and to build a quantitative progression model for forecasting across 3 global markets and 9 market segments. The model has been the foundation of all fiscal marketing plans in recent years.

We could not be more pleased to witness his journey and the overall impact he will make to the PDFTron team.

About MES //

MES, Magna Executive Search division is quickly becoming North America’s leader in recruitment and is known for its ability to solve the most vital, strategic, and time-sensitive assignments no matter how challenging our clients’ requests may be. The MES team is dedicated to its commitment to apply resourcefulness, integrity, and professionalism to overcome the obstacles that commonly emerge in the quest to surface top talent. We pride ourselves on innovation, tenacity, and excellence at all times and are extremely passionate about pushing the boundaries to uncover exactly the candidates our customers most desire. We focus on ensuring exceptional client and candidate experiences and pride ourselves on being an ethical and accurate extension of our clients’ brand mission. Consider us your go-to partner for executive search.

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